Jun 28, 2021
In ‘Trust or Bust: Verbal Communication’, Moeed Amin and Fred Copestake discuss the importance of this type of communication in professional sales. They talk about common mistakes, and what salespeople should really be doing.
Connect with Moeed on LinkedIn, and find your host Fred Copestake at
Jun 28, 2021
Mark Boundy talks about 'pseudo-optimisation' and how making silos increasingly smaller does not really help anybody. There is an opportunity for those that really take ownership and are able to walk the customer through their own complicated process. He argues that when salespeople 'go native' it is not always a bad...
Jun 3, 2021
Kevin Dixon is a massive advocate for MAPs, and in this episodes he shares how and why they work. He describes the importance and characterisitics of a true 'Champion' and why we need to use a tool to help customers buy.
Key insights include: buying is more difficult than selling, salesepeople sell change (but are also...
Jun 1, 2021
How well can you adapt? Mike Raven introduces the Adaptability Quotient, and its relevance today and for the future of work. If we explore our relationship with uncertainity we can have a greater impact on how we perform.
Key insights include: build new neural pathways, consider you environment and what you consume,...
Jun 1, 2021
Anthony is the author of Run Frictionless and he shares how adjusting sales proposions based on Who/What/Why/How we serve can have a positive effect on customer experience and make it easier for people to buy. He talks about how we serve customers and the appropriate messaging to promote that.
Key insights include:...