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Sales Today

May 31, 2021

Tom Williams is a man on a mission - to help salespeople do things differently to make a difference.

In this episode breaks down a tool that will WOW customers. He explains how 'Outcome Enablement Plans' bring massive benefit to all parties, and shares how to construct and use one. 

Key insights include: The 7 component...


May 23, 2021

Martin Moore talks about being human in our interfaces with customers and discusses the importance of delivering the right message to all stakeholders. He shares how understanding value at all levels allows for premium pricing, and how change can lead to opportunity through correct communication.

Key insights include:...


May 15, 2021

Moeed Amin and Fred Copestake discuss trust and its importance in professional sales. They talk about common mistakes, and what salespeople should really be doing. In this episode, they focus specifically on the questioning phase of sales.

Podcast sponsored by Remaster Media.


May 15, 2021

Phil shares some secrets from a career spent in procurement. He talks about what is actually happening and why. Systems are in place for a reason and cannot be ignored. Salespeople can recognise these and indeed use that understanding to make progress and add value.

Key insights include: passing ships in the night,...


May 11, 2021

Moeed Amin and Fred Copestake discuss trust and its importance in professional sales. They talk about common mistakes, and what salespeople should really be doing. In this episode, they focus specifically on the opening of a sale.

Podcast sponsored by Remaster Media.