Apr 27, 2023
Customers are weird.
They don't do what they say they will do and don't act how we think they ‘should’.
Melina Palmer is a sales conversion expert with a personal mission to make business more effective and brain friendly.
In this episode she translates a few key concepts of behavioural economics (the study...
Apr 20, 2023
The good news is corporate buyers are human!
They want to avoid potential pain which may include loss of control, loss of approval, loss of status or even losing their job.
Getting it wrong could result in these consequences but if they get it right they move towards potential status, money and success.
Apr 13, 2023
What a time to be an AI enthusiast!
Denise has been this for over 15 years and is watching with interest the explosion of attention that artificial intellience has received since ChatGPT hit the world.
We talk about some of the tasks that AI can make more effective including forecasting and lead nurturing and our...
Apr 6, 2023
Use it or lose out!
There is massive excitement about the effect of AI in sales though not so many people are talking about how to actually use it.
Plenty of hype but no real applications unless you buy something with an integration.
I'm interested in how anyone can use the most common free tool available -...