Oct 26, 2023
Join me and special guest, Sebastian Bates, the founder of the Warrior Academy, as we discuss the fascinating interplay of character development and ethical selling.
Sebastian sheds light on his work in developing the three C's: confidence, conduct, and concentration in young individuals and how this translates into the world of business.
You'll be inspired by his vision of a black belt community in every continent, and the impact his organisation is making worldwide.
We then move on to explore the crucial link between personal brand and reputation, discussing the long-term view of your business journey.
Learn how a strong personal brand can exist even with a less than stellar reputation and how to manage it effectively.
The conversation also focuses on customer service, attrition, and trial conversion as key business metrics.
We then dig into the essence of ethical business practices and their significance in a successful enterprise.
Sebastian shares insights on how businesses should be measured beyond financial metrics, emphasising the role of mission and purpose.
Hear about how decisions made at the top can shape a business’s culture and how a long-term perspective on your business journey can yield greater fulfilment.
You'll also discover how businesses can align their growth with their impact on the world, illustrated by Sebastian’s work with the Bates Foundation and B1G1.
Don't miss this conversation that rounds off with a discussion on using storytelling to promote your brand and make a lasting impact.
--------- EPISODE CHAPTERS ---------
(0:00:00) - Character Development in Ethical Selling
(0:09:45) - Reputation and Personal Brand
(0:16:21) - The Importance of Ethical Business Practices
(0:22:27) - Business Aligned With Impact
(0:31:38) - Building a Vision
--------- EPISODE CHAPTERS WITH SUMMARIES ---------
(0:00:00) - Character Development in Ethical Selling (10 Minutes)
Sebastian Bates, the founder of the Warrior Academy, an entrepreneur, and coach, joins me to discuss the importance of character development and its relation to ethical selling. He explains how his organisation works and focuses on developing the three C's: confidence, conduct, and concentration. His vision is to have a black belt community in every continent and inspire a generation to impact the world for good.
(0:09:45) - Reputation and Personal Brand (7 Minutes)
We explore the relationship between reputation and personal brand, and how having a long-term perspective on your business journey and having a guiding vision can help you achieve greater success. We discuss how someone can have a strong personal brand with a bad reputation, and how reputation is something that precedes you in a room. We also talk about how customer service, attrition, and trial conversion are key metrics to consider when running a business.
(0:16:21) - The Importance of Ethical Business Practices (6 Minutes)
We discuss the importance of ethical selling and how it links to a successful business. We explore how a business should be measured in more than just finances, and how the vision of the business should be brought to life. We talk about the importance of a sense of mission and purpose, and how having a long-term perspective on the business journey, rather than being driven by short-term profits, can bring greater fulfilment. We also look at how the decisions of the founder and management team can permeate through and shape the overall culture of the business.
(0:22:27) - Business Aligned With Impact (9 Minutes)
We explore how businesses can have a real impact in the world, linking it to their values and growth. The Bates Foundation has been able to transform lives through aligning with B1G1, and their journey scaling the idea globally. We discuss how energy from the team can influence the growth of the business, and the importance of charity in certain countries. Finally, we look at the importance of ethical selling and how businesses should be measured in more than just financial terms.
(0:31:38) - Building a Vision (6 Minutes)
Sebastian discusses how to make a lasting impact with your business and how to use storytelling to promote your brand. We explore how having a big vision and a long-term perspective can help you have a real impact on the world, and how the Bates Foundation has been able to transform lives.
Follow Sebastian
https://www.linkedin.com/in/sebastian-bates-4b70412b/
https://www.warrioracademy.co.uk/
https://www.youtube.com/c/TheWarriorAcademy
https://www.sebastianbates.com
Follow me
https://linktr.ee/fredcopestake
Take the Scorecard
https://collaborativeselling.scoreapp.com/
Watch this episode on YouTube