Oct 19, 2023
Join us as we explore the world of ethical selling with Nia Woodhouse, a senior Sales Development Representative (SDR) at My Sales Coach.
She illuminates the essential role of an SDR in filling the top of the funnel for the sales team.
We also shine a light on My Sales Coach, an organisation that pairs salespeople with their perfect match in a sales coach, providing essential support to sales leaders.
Nia explains the importance of understanding customer objections and how to turn a 'No' into a 'Yes' during a cold call.
She shares her journey as the first SDR at My Sales Coach, immersing herself in the prospect's world to develop a framework for success.
Learn how understanding people's problems and empathising with their world is a skill that takes trial and error to perfect.
We wrap up the episode with a fascinating discussion on TikTok and how it can be used to engage with potential customers plus Nia provides valuable advice on generating leads ethically through content sharing, direct messaging, and LinkedIn voice notes and videos.
Tune in and learn more about ethical selling and its impact on building meaningful business relationships.
--------- EPISODE CHAPTERS ---------
(0:00:00) - Ethical Selling
(0:15:29) - Understanding Objections and Resonating at Scale
(0:26:12) - Ethical Selling and Sales Coaching Discussion
(0:33:29) - Conversation With TikTok Guest
--------- EPISODE CHAPTERS WITH FULL SUMMARIES ---------
(0:00:00) - Ethical Selling (15 Minutes)
Nia explains the role of an SDR and how it can help fill the top of the funnel for the sales team. We then discuss My Sales Coach, an organisation that matches salespeople with the right sales coach for them, and how it provides valuable support to sales leaders. Lastly, we discuss ethics in selling, the importance of having this conversation, and how sales has developed in the past decade.
(0:15:29) - Understanding Objections and Resonating at Scale (11 Minutes)
The importance of understanding a customer's objections and how to turn a 'No' into a 'Yes' during a cold call is explored along with understanding people's problems and immersing yourself in the prospect's world is a specialised skill that takes trial and error to perfect.
(0:26:12) - Ethical Selling and Sales Coaching Discussion (7 Minutes)
Nia shares her advice for creating an ethical approach to generating leads through content sharing, direct messaging, and even LinkedIn voice notes and videos. We also explore My Sales Coach, the organisation Nia works for, and how they provide expert sales coaching for individuals and teams. Leveraging LinkedIn as a powerful prospecting tool is discussed as an importance.
(0:33:29) - Conversation With TikTok Guest (1 Minutes)
We talk about TikTok and how it can be used to engage with potential customers. We emphasise the importance of having a TikTok handle and how to use it to drive connections and conversations.
Follow Nia
https://www.linkedin.com/in/nia-woodhouse-02257a168/
TikTok: @Niainsales
Follow me
https://linktr.ee/fredcopestake
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https://collaborativeselling.scoreapp.com/
Watch this episode on YouTube
https://youtube.com/@FredCopestake