Oct 17, 2024
What if ethical selling is neither a burden nor a compromise, but a powerful tool just waiting to be harnessed?
In this solo episode, I share insights from my book, focusing on how ethical selling is often perceived as either too challenging or too lenient.
Through the Goldilocks analogy, I argue that ethical selling is, in fact, "just right," offering a competitive edge by creating a win-win-win situation.
By aligning the interests of the customer, the company, and our own conscience, we can achieve a sustainable and balanced approach.
I address the significance of transparency and ethical sales practices, highlighting the role of mutual action plans in delivering promised outcomes for customers.
Understanding that value is subjective, I stress the need to comprehend customer needs and the potential of AI in enhancing sales strategies while respecting customer autonomy.
Key topics include ensuring buyer safety, qualifying customers, and fostering collaborative relationships with a partner mindset.
We also touch on the concept of partnering intelligence (PQ), highlighting elements such as trust, interdependence, and adaptability as vital components in building successful customer relationships.
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(0:00:02) - The Goldilocks Dilemma
Ethical selling offers a competitive advantage by aligning interests and values, with a focus on practical application and mutual benefits.
(0:11:59) - Value-Centric Sales and Customer Relationships
Transparency, ethical sales practices, mutual action plans, AI, buyer safety, qualifying customers, and fostering collaborative relationships.
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Watch this episode on YouTube