Oct 3, 2024
What if your sales strategy could genuinely benefit your customers while meeting company goals?
Zac Thompson and Jack Frimston founders at WHAM (We Have A Meeting) uncover how ethical sales practices can reshape the industry.
We kick things off by challenging traditional, often manipulative sales methods and discussing how a buyer-centric approach prioritises the customer’s needs over mere deal closures.
They share their vision of a sales world driven by intent and collaboration, not coercion, and the ethical dilemmas that arise from company targets and shareholder pressures.
Have you ever considered the ethical implications of control in sales?
This episode addresses the importance of granting potential customers the freedom to say no and how this can foster trust and honesty in the sales process.
We break down the psychological factors at play, such as the brain's biases and need for equilibrium, and why respecting these elements is essential for ethical sales.
Learn about the concept of "mini contracts" that align with the customer's buying journey, ensuring they never feel pressured or manipulated, creating a more honest and collaborative sales environment.
Imagine if effective communication and emotional intelligence were taught in schools.
Zac introduces this revolutionary idea, inspired by Julian Treasure, advocating for communication and social skills training in education.
Jack highlights the often-overlooked skill of listening, highlighting the importance of being present and empathetic in every interaction.
Tune in for valuable resources and engaging content, and don't forget to subscribe and take the free collaborative selling scorecard to evaluate your sales approach in today's market!.
-------- EPISODE CHAPTERS WITH SHORT KEY POINTS --------
(0:00:00) - Ethical Sales
Ethical sales prioritise helping clients over closing deals, with a buyer-centric approach and consideration of company targets and shareholder pressures.
(0:11:35) - Control and Influence in Sales
Control in sales process, ethical implications, respecting psychological factors, regular checkpoints, ethical influence over manipulation, building trust and integrity.
(0:24:15) - Effective Communication and Emotional Intelligence
Communication and social skills, including listening and EQ, should be taught in schools and training programs.
(0:31:21) - Sales Consultancy and Connection Platforms
Nature's consultancy work with WHAM, engaging LinkedIn content, resources on websites, and fun and educational content.
Connect with Jack: www.linkedin.com/in/jack-frimston-5010177b/
Connect with Zac: www.linkedin.com/in/zac-thompson-33a9a39b/
Website: www.wehaveameeting.com
Website: www.asalesconsultancy.com
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https://collaborativeselling.scoreapp.com/
Watch this episode on YouTube