Dec 30, 2021
ARE YOU READY FOR THE NEXT EVOLUTION
Selling is changing, and sales
professionals need to keep in touch with the latest trends to stay
relevant and further their careers.
Hybrid Selling does not just cover
the clever use of tools and technology: it defines the way
salespeople can adapt to a future that needs a multi-faceted
approach to drive success.
The book by Fred Copestake
- The essentials of selling as a
foundation for winning business
- The virtual selling techniques and
innovative tools that can give you an edge
- How to manage sales opportunities
based on delivering outcomes
- Why salespeople must embrace the
skill of leading customers
- What value really is and how to
create it with – and for – customers
- The key elements needed to expand
meaningful business relationships
It starts with a story about two
salespeople who have challenges to face as their world evolves
This podcast gives a unique insight
into the writing process as the author shares his original
recordings used to generate the copy.
In this episode, Harry and Larry
discuss the essentials for success. These include understanding and
selling benefits, prospecting, managing sales calls, writing
proposals and presenting live. These activities are still
fundamentally the basis for good, solid selling.
Buy the book here: