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Sales Today

Dec 28, 2021

Harry and Larry talk about expanding relationships and reach as what they do as professional salespeople. They discuss how expanding a relationship is about starting off on a project, working on some initial opportunities and delivering on those by ensuring the customer enjoys the success they are seeking.
Selling is changing, and sales professionals need to keep in touch with the latest trends to stay relevant and further their careers.
Hybrid Selling does not just cover the clever use of tools and technology: it defines the way salespeople can adapt to a future that needs a multi-faceted approach to drive success.
The book by Fred Copestake covers:
- The essentials of selling as a foundation for winning business
- The virtual selling techniques and innovative tools that can give you an edge
- How to manage sales opportunities based on delivering outcomes
- Why salespeople must embrace the skill of leading customers
- What value really is and how to create it with – and for – customers
- The key elements needed to expand meaningful business relationships
It starts with a story about two salespeople who have challenges to face as their world evolves around them.
This podcast gives a unique insight into the writing process as the author shares his original recordings used to generate the copy.
Buy the book here:
To learn more about your approach to Hybrid Selling take the test here: