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Sales Today

Dec 28, 2021

Harry and Larry talk about value selling having been around for a while. However, that does not make it any less important today. As salespeople, they know they must understand what value is but talk about how they can't really know what value is until they work out what it means to the customer. Once this is established, they can share insights and ways of working that are going to help.
Selling is changing, and sales professionals need to keep in touch with the latest trends to stay relevant and further their careers.
Hybrid Selling does not just cover the clever use of tools and technology: it defines the way salespeople can adapt to a future that needs a multi-faceted approach to drive success.
The book by Fred Copestake covers:
- The essentials of selling as a foundation for winning business
- The virtual selling techniques and innovative tools that can give you an edge
- How to manage sales opportunities based on delivering outcomes
- Why salespeople must embrace the skill of leading customers
- What value really is and how to create it with – and for – customers
- The key elements needed to expand meaningful business relationships
It starts with a story about two salespeople who have challenges to face as their world evolves around them.
This podcast gives a unique insight into the writing process as the author shares his original recordings used to generate the copy.
Buy the book here:
To learn more about your approach to Hybrid Selling take the test here: