Sep 28, 2023
Get ready to join Jonathan Finch, commercial director at Big Presence, as we discuss the concept of 'invisible PR' and how it's a game-changer for long-term success in sales.
Jonathan reveals how this idea, centered on cultivating a solid reputation and investing time without immediate returns, helped him secure one of his biggest clients.
You'll discover how this strategy goes beyond blog posts and is more about what people say about you when you're not in the room.
We also explore the power of generosity and building relationships in sales.
Jonathan shares his experience of how supporting his team members led to his promotion to the head of training and development.
We discuss the art of using social media platforms like LinkedIn to help others and demonstrate your expertise rather than just advertising.
Finally, we touch on the importance of handling complaints effectively and the surprising benefits of collaborating with competitors.
This episode is packed with insights that can transform your approach to sales and accelerate your revenue growth.
--------- EPISODE CHAPTERS ---------
(0:00:00) - Invisible PR in Sales Concept
(0:10:25) - Generosity and Building Relationships in Sales
(0:21:17) - Handling Complaints and Collaborating With Competitors
--------- EPISODE CHAPTERS WITH SUMMARIES ---------
(0:00:00) - Invisible PR in Sales Concept (10 Minutes)
Jonathan Finch, commercial director at Big Presence, and I explore how invisible PR is an almost infinite concept for salespeople who are looking to create long-term success. It involves giving a little bit of time without knowing that there will be something immediately in return. We also discuss the idea of personal brand, how it is based on reputation and what you actually do beyond the shiny stuff that people can see.
(0:10:25) - Generosity and Building Relationships in Sales (11 Minutes)
Jonathan shares his experience of how helping his team members led to his promotion to the head of training and development. We also discuss how to use LinkedIn and other social media platforms to help others and demonstrate your expertise, rather than using them to advertise. Finally, we talk about the importance of giving away knowledge and information, rather than keeping it hidden.
(0:21:17) - Handling Complaints and Collaborating With Competitors (7 Minutes)
We discuss the importance of handling difficult situations well to create a positive reputation.
We also explore collaborating with competitors and the power of giving without expecting anything in return.
Jonathan also shares his experience of how his team members helped him secure his promotion, as well as his views on using kindness to grow your social following.
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