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Sales Today

Aug 25, 2022

Jon understands how stand-up comedy works and brings this to the world of sales. The best comedians make it about their audiences and trigger their emotions.

By discussing relatable topics - and highlighting common truths about life's struggles (like marriage, dating, raising kids or smelly socks) - comedians are able to capture and hold their audience's notoriously-hard-to-capture attention.

Customers (or ‘micro-audiences’) are no different. A single joke (or ‘humour’) that highlights a problem a salesperson solves can grab attention, shine a light on a challenge, trigger an emotional reaction, and make them more credible and memorable. This helps them to start new conversations across various outreach channels.

Can you convert pain to punchlines to pipeline?

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