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Sales Today

Jul 25, 2022

This is a special series tailored for people working and selling in the region to discuss some of the unique challenges it presents. We talk about what is different about selling in the area and what the best companies and salespeople do to adapt. Mohamed is a marketer 'with a twist' and we talk about the importance of tailoring content to suit the target audience. When communicating with customers, it is key they feel the message is for them so language and how it is presented are important. With different nationalities represented in the region, this takes some thinking. Learn more at: