Aug 28, 2023
Get ready to transform your sales approach with Fred Copestake as I dissect the common pitfalls that even seasoned professionals stumble into and reveal the keys to becoming a more effective and efficient salesperson.
Promise yourself that you'll never waste your time, energy or potential again as we pull back the curtain on the five major mistakes that hinder your sales: inefficiency, lack of customer understanding, self-centered selling, outdated methods and poor process use.
Let's shift gears and embark on a journey to revamp your sales strategies for optimum results.
Discover how to mould your tactics around the customer’s needs, plan better, and harness the power of process to maximise opportunities and curtail workplace stress.
I also delve into the concept of aggregated marginal gains, demonstrating how minor modifications can fuel your sales results.
Take the collaborative selling scorecard for you to assess your approach.
Tune in for a transformative sales experience and start driving your success!
--------- EPISODE CHAPTERS ---------
(0:00:00) - Improving Sales Techniques and Results
(0:06:55) - Improving Sales Strategies and Alignment
(0:14:56) - Maximising Sales Performance and Motivation
--------- EPISODE CHAPTERS WITH SUMMARIES ---------
(0:00:00) - Improving Sales Techniques and Results (7 Minutes)
I discuss five mistakes that salespeople make and how to avoid them. I talk about how salespeople can be wasteful with their time and effort, not know their customers well enough, talk about themselves too much, use out-of-date tactics, and have poor use of process. I also discuss how salespeople can become more effective and efficient by being customer-focused, modern, and using collaborative selling. Finally, I talk about how salespeople can tap into their intrinsic motivation to be more successful.
(0:06:55) - Improving Sales Strategies and Alignment (8 Minutes)
We explore how busy salespeople can be more effective, modern and aligned. We look at how preparation, planning and using process can help to maximise opportunities with customers and reduce stress in the workplace. I discuss the concept of aggregated marginal gains and how making small changes can make a big difference in sales results. We examine how to focus on customer needs and use a structured approach to conversations to drive the right behaviour.
(0:14:56) - Maximising Sales Performance and Motivation (1 Minutes)
I discuss the importance of creating clarity and structure for salespeople to help them be successful and motivated.
I talk about the mistakes that managers make when not providing direction and how to create a model that works.I also share tips on how to make the most of our time and effort when selling. Finally, I invite listeners to take the collaborative selling scorecard to assess their approach in today's environment.
Follow me
https://linktr.ee/fredcopestake
Take the Scorecard
https://collaborativeselling.scoreapp.com/
Watch this episode on YouTube
https://youtube.com/@FredCopestake