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Sales Today


Apr 11, 2024

Growing up, Donald Kelly never imagined that his childhood business of selling lemonade by the curb would one day evolve into a dialogue about sales dynamics 

 

But here we are, discussing the art of sales through anecdotes and strategies that can transform any product, from exotic mangoes to high-tech solutions, into a story that sells itself.

 

Listen in as we peel back the layers of the sales process, emphasising the personal touch and exceptional customer experiences that make you memorable in the market.

 

It's not just what you're selling, but how you sell it—that's the difference between a one-time sale and a lifetime customer.

 

Have you ever noticed how a good laugh or an intriguing story keeps you hooked?

 

That's the magic of 'edutaining'—the sweet spot where education meets entertainment.

 

In this episode, we get candid about his 'Fresh Cut Fridays' and how adding a personal twist to LinkedIn content has spiced up interactions with his network.

 

We share tips on using humour and creativity to cut through the noise, ensuring your sales message doesn't just land, but resonates and sticks.

 

Whether you're sending personalised videos or crafting relatable stories, it's about being the breath of fresh air in a stale room of sales pitches.

 

We don't just tell you to think outside the box; we show you how, with brainstorming tactics and innovative proposal techniques that leave your competition in the dust.

 

-------- EPISODE CHAPTERS WITH SHORT SUMMARIES --------- 

(0:00:00) – Sell it Like A Mango

Donald discusses the importance of standing out in sales through personal touch and creating an enjoyable buying process.

 

(0:10:08) - Sales Strategies

Tailoring demos to customer needs, brevity and relevance, listening to clients, IT directors' role, and 'edutaining' approach.

 

(0:14:49) - Edutaining Concept in Sales and Marketing

Edutainment in sales, using humour and creativity to engage customers, relevance in messaging, standing out by doing the opposite.

 

(0:27:39) - Difference Makers in Sales Leadership

Nature's small actions in sales and leadership can lead to significant advantages, as seen in Sir David Brailsford's approach to coaching British cyclists.

 

Follow Donald

LinkedIn:  https://www.linkedin.com/in/donaldckelly/

Website: https://thesalesevangelist.com/

 

Follow me

https://linktr.ee/fredcopestake

 

Take the Scorecard

https://collaborativeselling.scoreapp.com/

 

Watch this episode on YouTube

https://youtu.be/y019lQkKlJQ