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Sales Today


Oct 5, 2023

Are you struggling to make your mark in the competitive field of sales due to communication barriers?
 
 
Join Dan Caffarey and I as we team up to unravel the mysteries of effective communication in the sales domain. 
 
 
We discuss the importance of learning the language of your clients, the role of small talk, and the significance of understanding your prospect's business objectives.
 
 
Discover how these strategies can give you the upper hand in your sales conversations.
 
 
We proceed to unlock the potential of business English to open new markets for you, how an understanding of common jargon can enhance your effectiveness, and how accents, grammar and context are key players in the communication game.
 
 
We also explain how using ChatGPT can boost your rapport and credibility.
 
 
Whether you're a native or non-native English speaker this episode is brimming with valuable insights to transform language into a potent tool for your business.
 
 

--------- EPISODE CHAPTERS ---------

(0:00:00) - Improving Communication Skills in Sales
(0:10:12) - The Importance of Concise Business Communication
(0:23:56) - Effective Communication Skills in Business

--------- EPISODE CHAPTERS WITH SUMMARIES ---------

(0:00:00) - Improving Communication Skills in Sales (10 Minutes)

Dan Caffrey and I discuss how sales professionals can equip themselves with the necessary communication skills to win business. We explore how to use the language of your audience, research techniques for building relationships with prospects, and how to use the right amount of small talk. We also touch on the importance of understanding the business objectives of your audience and understanding that technical language is not always the most effective way of communicating. Finally, we discuss five actionable tips people can use to improve their communication skills in English.

(0:10:12) - The Importance of Concise Business Communication (14 Minutes)

We explore how having a good understanding of this language can be useful for conveying information effectively and how it is important to be aware of the jargon and buzzwords that are commonly used. We also consider how learning business English can help when selling to a new market.

(0:23:56) - Effective Communication Skills in Business (10 Minutes)

We explore the importance of being aware of accents, grammar, and context in order to be successful. We also consider the role of research in building rapport and credibility and how to make the right amount of small talk. Finally, we discuss the importance of considering your audience and how to use ChatGPT to equip yourself with the knowledge you need to win business.

Follow Dan

linkedin.com/in/dan-p-caffarey-662a571b5

https://www.learn-london.co.uk/

 

Follow me

https://linktr.ee/fredcopestake

Take the Scorecard

https://collaborativeselling.scoreapp.com/

 

Watch this episode on YouTube

https://youtube.com/@FredCopestake