Aug 24, 2023
Join Morgan Ratcliffe, co-founder of Ratcliffe Brothers, where we discuss the significance of story-driven marketing.
Listen in as Morgan, with his fascinating journey from football to
finance to marketing, shares his expertise on how to tell
compelling stories about people, companies, and services that
effectively demonstrate why someone should trust and buy from
them.
We explore why many companies often struggle with this and how
story-driven marketing can be a powerful tool to connect with their
audience.
We then shift our focus to the frameworks and strategies that he
uses to extract captivating stories from busy entrepreneurs.
We discuss the role of personal stories in connecting with
customers and guiding them from their problem to a relaxed
state.
You’ll gain insights on the impact of using the concept of ‘we’ in
storytelling and the importance of crafting stories that land
effectively.
Morgan shares how to create a single, powerful message that
permeates through all platforms like social media, direct outreach,
podcasts and more, ensuring effective communication of your story
to customers.
This episode is a gold mine for anyone looking to understand and
leverage the power of storytelling in marketing and sales.
Morgan’s insights are drawn from a rich tapestry of experiences,
from a working-class background in Manchester to a successful
marketing agency in the US.
Don't miss this chance to learn from a master storyteller!
--------- EPISODE CHAPTERS ---------
(0:00:00) - Story-Driven Marketing
(0:07:07) - The Power of Storytelling in Marketing
(0:15:20) - Personal Storytelling's Role in Sales
(0:23:45) - Selling Stories
(0:30:35) - Story Driven Marketing and Sales Discussion
--------- EPISODE CHAPTERS WITH SUMMARIES ---------
(0:00:00) - Story-Driven Marketing (7 Minutes)
Morgan Ratcliffe and his brother had a working class background. They grew up playing football, with Morgan playing for Accrington Stanley and his brother for Stockport. They moved to the US where they both got degrees and decided to combine their skills and launch Ratcliffe Brothers. Story-driven marketing is a way of telling stories about founders, companies, and services in a way that demonstrates why someone should buy from them or trust them. Companies often don't do a great job of telling their stories and connecting with their audience, and this is where story-driven marketing can be a powerful tool.
(0:07:07) - The Power of Storytelling in Marketing (8 Minutes)
We discuss the frameworks and strategies that Ratcliffe Brothers use to get stories out of busy entrepreneurs. We explore how they use both voice notes and weekly calls as methods to get information from founders. Why stories have been so successful in marketing is discussed, citing brands like Nike and Apple as examples. Organic interest generated by storytelling and how to utilise it in marketing is also discussed.
(0:15:20) - Personal Storytelling's Role in Sales (8 Minutes)
We explore how to use a story to take a customer from their problem to a relaxed state, and how to use personal stories to connect with the customer. We also discuss how to use the concept of ‘we’ in storytelling, as well as the importance of crafting stories that land properly. Finally, we explore different strategies for getting stories out of busy entrepreneurs.
(0:23:45) - Selling Stories (7 Minutes)
We look at how to use personal stories to connect with the customer, and how to use frameworks and strategies to get stories out of busy entrepreneurs. We discuss how to create a single message that permeates through social media, outreach, podcasts and more, so that you can effectively communicate your story to customers.
(0:30:35) - Story Driven Marketing and Sales Discussion (1 Minutes)
We discuss the power of story driven marketing and how it can be used to make a connection with customers. We look at how to use personal stories to move a customer from their problem to a relaxed state, and how to use frameworks and strategies to get stories out of busy entrepreneurs. We also explore the importance of having a working class background to aid in storytelling.
Follow Morgan
https://www.linkedin.com/in/morgan-ratcliffe-1b2a21195/
Link to Website
https://www.ratcliffebrothers.com/
Follow me
https://linktr.ee/fredcopestake
Take the Scorecard
https://collaborativeselling.scoreapp.com/
Watch this episode on YouTube
https://youtube.com/@FredCopestake