Feb 1, 2024
Have you ever walked past a trade show booth and felt an irresistible pull to stop and learn more?
That's the trade show magic that Global Sales Mentor Zach Selch and I discuss in our latest chat.
Zach, a mentor of international sales, joins me to share the knowledge behind crafting a magnetic trade show presence.
We discuss how to make your booth the talk of the event with strategies like an 'invitation-only' allure and the strategic importance of setting a clear, engaging narrative that captures attention faster than the blink of an eye.
Trade shows aren't just about the glitz; they're a battlefield for attention, and our conversation covers every inch of this.
We look at tactics like unique giveaways that break the mould and the smart use of a distributor salesperson lounge that keeps representatives coming back for more.
It's not just about the show; it's about setting the stage for fruitful conversations and turning those brief encounters into long-term partnerships.
The lounge concept, a gem in the treasure trove of Zach's insights, particularly emphasises the importance of creating a space that addresses the specific needs and interests of salespeople.
Zach and I share insider tips on fostering connections that last well beyond the trade show floor.
From sending personalised mementos to timing your follow-ups around holiday schedules, we cover how to ensure that your brand lingers in the minds of attendees.
We even touch upon the gritty details of preparation, from emergency kits to the imperative of a well-briefed booth team.
With anecdotes and advice, this episode is a toolkit for anyone looking to transform their trade show efforts into a demonstrable return on investment.
--------- EPISODE CHAPTERS WITH SHORT SUMMARY POINTS ---------
(0:00:00) - Trade Show Preparation and Strategies
Maximising trade show investments with global sales mentor Zach Selch, discussing strategic and psychological aspects for success.
(0:04:04) - Trade Show ROI With Strategic Design
Craft a compelling message, use pattern disruption, set objectives, and create a salesperson lounge for maximum ROI at trade shows.
(0:18:06) - Maximising Trade Show Impact and Follow-Up
Maximise trade show engagement with personalised reminders, tailored resources, and pre-planned meetings for effective follow-up.
(0:25:45) - Effective Trade Show Strategies and ROI
The overlooked aspects of trade shows: enthusiasm, unforeseen issues, clear briefing, breaks, snacks, and cost efficiency.
Follow Zach
https://www.linkedin.com/in/international-sales-growth
https://www.globalsalesmentor.com/
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https://linktr.ee/fredcopestake
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https://collaborativeselling.scoreapp.com/
Watch this episode on YouTube