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Sales Today

Aug 17, 2022

Wesleyne is a 'recovering chemist' who transitioned into an international sales manager leading teams of technical sales reps so understands the challenge of that role. She now focuses on helping others in Science, Technology, Engineering and Manufacturing succeed in selling.

We discuss what makes this type of sale different and how technically minded people can adapt. It can be hard to articulate to the customer what they need to understand especially when the information required is different to what a salesperson is comfortable talking about.

But is this challenge unique to STEM industries?

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