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Sales Today

Jan 17, 2021

Willy Bolander is a Sales Professor at Florida State University. Alongside talking about PQ, he gives a fascinating insight into sales education in the US college system.
The preparation some of the students go through is something that many full time sales professionals could learn from. Some practice advanced skills with the number of role plays they complete going into triple digits.
Willy's take on how sales can be developed as well as his own unique journey is well worth listening to, with important points including:
Create something that didn't exist
Be concientious and competent
Vulnerability is not a sign of weakness
Connect with Willy on LinkedIn, and connect with your host Fred Copestake at