Win More Business in Manufacturing

Sep 10, 2026

Manufacturing and engineering businesses do brilliant work.

But are they always brilliant at explaining why customers should choose them?

In this episode, Fred is joined by Andrea Wilson, MD of Support UK Manufacturing and founder of ManufacturingUK.org, to explore how manufacturers can communicate their value, build stronger relationships and ultimately win more business.

In this episode:

• Why manufacturers need to talk about more than what they make
• How to communicate why customers should choose you
• Why relationships and collaboration can be a genuine differentiator
• The importance of having better commercial conversations
• Why technical expertise alone doesn't automatically create great salespeople
• Why AI should support human conversations rather than replace them
• Why shifting from product to problem creates better customer conversations

The big takeaway?

Stop assuming customers will work out why you're different.

Understand what matters in their world, communicate the problems you can help solve and give them a reason to choose you.

Because great engineering deserves to be understood as well as admired.

Listen now: Win More Business in Manufacturing

Connect with Anndrea

·         LinkedIn https://www.linkedin.com/in/andrea-wilson-supportukmfg

·         Website: https://manufacturinguk.org

Follow Fred: https://linktr.ee/fredcopestake

Watch this episode on YouTube:  https://youtu.be/Tjts5LDOXt0

Watch Fred’s FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers

 

Useful resources

Take the Collaborative Selling Scorecard – free
Check how well your sales approach fits today’s buying environment https://collaborativeselling.scoreapp.com/