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Sales Today

Sep 22, 2022

Aidan is Transformation Consultant in Innovation, Leadership, Neuroscience, Cognitive Bias, Culture and Mental Agility as well as a speaker, podcast host and retired professional rugby player.

He talks about the speed of change and what 'exponential change' really is.

We consider the brains response to crisis and how this can make you less intelligent meaning both a hazard and opportunity for salespeople.

Also on the agenda is trust and why it is important to understand thinking bias as we look to resonate with customers.

Making connections is key to a successful approach and it is evident when a seller doesn't have pure intentions.

This erodes trust and makes subsequent communication increasingly difficult.

How much do we need to reinvent ourselves to be successful today?