Nov 17, 2022
Sales is changing and Charlotte embraces this by amongst other things focusing on her personal personal brand.
She explains that as well as positioning yourself as the person best suited to work with customers, developing a personal brand also helps improve skills now necessary to be successful in sales including copy writing and becoming comfortable with video.
We discuss just how 'personal' we should be as well as the social media platforms that can be employed to build presence.
In an age where the salesperson could be the biggest differentiator in winning a deal are you doing enough to stand out?