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Sales Today

Nov 10, 2022

How is raising funds like selling?

James explains that this is because that is exactly what it is.

As a result selling is a crucial part of the founder's mindset when looking to raise capital.

We discuss how not thinking in terms of a 'campaign' and therefore not being properly prepared is a mistake often made when fundraising - just like in sales.

He shares how targeting the tight kind of investor an reaching out effectively are key to a successful campaign - again just like selling.

In another similarity to B2B sales pitching too soon is also a common fault.

The choreography of closing is a fascinating insight into understanding the audience and creating just the right amount of tension.

Are you giving yourself enough time to succeed?

Learn more at

Link to James's book