Nov 10, 2022
How is raising funds like selling?
James explains that this is because that is exactly what it is.
As a result selling is a crucial part of the founder's mindset when looking to raise capital.
We discuss how not thinking in terms of a 'campaign' and therefore not being properly prepared is a mistake often made when fundraising - just like in sales.
He shares how targeting the tight kind of investor an reaching out effectively are key to a successful campaign - again just like selling.
In another similarity to B2B sales pitching too soon is also a common fault.
The choreography of closing is a fascinating insight into understanding the audience and creating just the right amount of tension.
Are you giving yourself enough time to succeed?
Learn more at https://linktr.ee/fredcopestake
Link to James's book https://www.robotmascot.co.uk/free-resources/