Mar 23, 2023
What if there was a better way to present information to customers?
Imagine sharing things that they needed to know as they make their way on increasingly difficult buying journeys?
Rory discusses how microsites can be used to do this to supply the right information at the right time.
In doing so salespeople can help the customer make sense of the things that are important to them.
Using interactive, collaborative and personalised microsites that can be quickly created are a major tool for modern sales professionals who adopt a 'sensemaking' approach.
A salesperson skilled in having the converations buyers need and equipped to offer the information they require to move to the next stage of their decision making will have a distinct competitive advantage.
Are traditional proposals dead?
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